Getting RealReal: Last September, luxury New York designer Alejandra Alonso Rojas unveiled her brand’s evolution and commitment to sustainable, ethical fashion from beginning to end. This included pivoting to releasing two cohesive collections a year in order to reflect her brand’s ongoing values of slow fashion and thoughtful craft — as seen through her spring 2026 collection, a sustainable line in partnership with Amazon’s Climate Pledge, and her intentional fall 2026 offering.
Now, Alonso Rojas is taking that commitment another step forward through a circular fashion partnership with The RealReal, which upholds both companies’ beliefs of extending the life of garments.
A look from Alejandra Alonso Rojas.
Courtesy of Alejandra Alonso Rojas
“The pre-loved shopping experience adds a layer of personality, individuality and discovery, reinforcing fashion as a space for creativity and self-expression rather than uniformity,” the designer said in a statement.
Through the partnership, the designer’s pieces will be featured within the authenticated luxury resale marketplace, not only as luxe garments but as styles with a second life, the brand told WWD. Alonso Rojas said the selection will encompass new garments from the brand’s stock that are at least three seasons old, offering the duo’s customers pieces that remain wardrobe staples, at a more accessible price.
In addition to Alonso Rojas’ partnership with The RealReal, the designer has also opened a five-day pop-up at handbag and accessories brand Misela’s Bond Street store in New York City, open through Sunday. The temporary outpost features a selection of the designer’s looks styled with signature Misela bags.
