At the MODE exhibition of Shanghai Fashion Week 2025, Ann McCreath’s Kenyan fashion brand KikoRomeo showcased its eco-friendly and African-inspired designs. Founded in 1996, KikoRomeo is known for its intricate bead-work, sustainable fibers, and unique weaving techniques. This was the brand’s first time participating in Shanghai Fashion Week, marking a significant cultural exchange between Kenya and China. McCreath expressed curiosity about China, as many Chinese companies have invested in Kenya, and saw this opportunity as a chance to build cultural ties. Buyers and enthusiasts sided to explore KikoRomeo’s collection during the exhibition.

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