The author reflects on how a brand’s diversity of models on their website is a test of their ethics. They discuss how, as a mid-size individual, they often struggle to visualize how clothing would look on their body when shopping online. They praise New Zealand label Ruby for offering both size 6 and size 16 models in their product descriptions, making them feel welcome as a customer. The author believes that a brand’s choice of models reflects who they consider as their target demographic and believes in supporting businesses that value inclusivity. While there is still much work to be done in terms of size-inclusive representation, the author celebrates small victories like Ruby’s effort and looks forward to more brands joining the size-inclusive model bandwagon.
