Fashion Farm Foundation Brings Hong Kong’s Emerging Creatives to Paris

PARIS — Fashion Farm Foundation, the Hong Kong SAR government-backed nonprofit organization that has been championing the city’s emerging designers on the global stage for more than a decade, brought a fresh cohort of Hong Kong-based womenswear labels to present their latest works during Paris Fashion Week.

Making their Paris debuts, Aenrmous and Tigerstrolling joined Demo for a group presentation at the Académie d’Architecture by Place des Vosges on Tuesday afternoon.

A representative from Fashion Farm Foundation said this new class of designers is moving toward immersive storytelling and spatial experimentation, bringing a more layered and introspective energy to Hong Kong’s creative scene.

“From theatrical staging and constructed environments to cinematic references and deeply rooted local imagery, the collections do not simply present garments — they build worlds. Some designers examine memory and reconstruction, others reinterpret freedom through landscape, while some elevate everyday Hong Kong symbols through dramatic light and form,” the spokesperson said.

Founded in 2022 by K Cheang and Uia Kwok, Aenrmous’ fall 2026 collection was anchored in imagining human survival in a postapocalyptic world shrouded in ash. The duo said the collection was centered on the idea of repairing the shape of the soul after collapse with garments that function almost like sculptural interventions, reshaping, supporting, framing and sometimes exposing the body.

“In the presentation, we controlled light, space and pacing to create a restrained, almost ritualistic atmosphere. The slowed movement allowed the audience to observe how each silhouette holds tension between breakage and rebuilding, vulnerability and strength,” they added.

The duo said they will focus on building deeper relationships with international retailers and collaborators who understand narrative-driven design following the Paris showcase, and continue to develop the brand’s universe, called “1805,” translating bold visuals into product categories that can grow sustainably.

They said the Hong Kong government’s support not only provides exposure and structural backing, but affirms the idea that designers from Hong Kong can present strong conceptual identities globally. “For us, the meaningful gain is not only visibility, but validation that deeply conceptual work has a place in the international conversation,” they added.

The creative mind behind Tigerstrolling is Tiger Chung, winner of last year’s Hong Kong Young Fashion Designers’ Contest. A graduate of Nottingham Trent University, he reimagined iconic symbols of Hong Kong’s local culture in his work, elevating them through intricate embroidery, deconstructed tailoring and upcycling techniques. 

He said his Paris debut has been about finding the right visual language to translate the collection’s core themes, creating an environment that allows the contrasts between black and yellow, as well as couture craftsmanship and everyday street symbols to speak for themselves.

“The presentation is designed to let audiences experience the collection’s dialogue between luxury and rawness firsthand, moving from first impressions to closer encounters with the craftsmanship. It’s about creating space for the work to be seen, literally and figuratively, in a new light,” said Chung.

Going forward, the designer said he hopes to maintain a sustainable pace of growth via collaboration opportunities, while deepening its ties with Hong Kong’s local communities and craftsmanship heritage.

“This city has a rich cultural history that often gets overlooked, and we want to be part of keeping that spirit alive. Showing in Paris is an important milestone, but the real work continues where we started,” he said.

Chung acknowledged that joining the Fashion Farm Foundation has broadened his perspective from understanding how different teams approach creative work, how presentations are executed at a global level, what the international market expects, and how the industry operates beyond Hong Kong.

Founded by Derek Chan in 2014, Demo’s collection was inspired by the 1969 film “Sweet Charity.” He borrowed hippie sartorial codes from the era and added bamboo hats and salted fish as props for a dash of nostalgia to the lineup.

Following the Paris stop — where the three brands alongside Rhyzem and The World Is Your Oyster will appear in Paris showrooms with the support of Hong Kong Fashion Guerilla, a global pop-up program hosted by FFF — they will return to Hong Kong for product launches and networking events, before heading to Shanghai Fashion Week at the end of March.

Since 2013, the French capital has seen more than 60 Hong Kong brands make their debut in FFF’s various formats, which spanned from arty physical installations during the COVID-19 era and multibrand runways to showrooms and exhibitions.

FFF is funded by the Cultural and Creative Industries Development Agency, formerly known as Create Hong Kong, which allocates funding from the Hong Kong special administrative region government for culture-driven initiatives.

Now the nonprofit counts around 10 staff members and has inked strategic partnerships with companies in Hong Kong and abroad for PR, production and business development.