The US-China tariff escalation is causing a ripple effect in the fashion industry, leaving brands to adapt to new policies and logistics. Brands are scrambling to restructure their supply chains, pricing strategies, and customs compliance. Some are refocusing on domestic production, while others are refusing to relocate due to complex and costly changes. Swap, a logistics platform, has developed a service to help brands navigate these changes, including reframing how imported goods are valued at the point of entry. Brands like Hera, Never Fully Dressed, and Parker Thatch are using this service to reduce duties and save margins. Others, like Rumored, are struggling to survive and are advocating for education and transparency. Experts recommend reassessing supply chains, engaging customs brokers, and exploring free trade agreements to build resilience. Brands must prioritize visibility, collaboration, and strategic planning to thrive in this new landscape.
