The article discusses the author’s experience visiting a Primark store in the US and why the fast-fashion retailer continues to expand in the country. Despite concerns about sustainability and environmental impact, the store was bustling with customers, particularly young women. The author notes that Primark’s affordable prices and trendy products attract a loyal following. The retailer’s focus on providing a high-street experience, with easy returns and a wide range of sizes, also sets it apart from online-only competitors. Primark’s US expansion strategy appears to be successful, with more stores planned for the future.
