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Australian fashion brands are gaining popularity in the US market, with independent brands like Bydee and larger companies like Hanesbrands and AKA Brands bringing their Australian subsidiaries to the US. Princess Polly, owned by AKA Brands, has opened a new store in New York City and is sold in all 93 Nordstrom locations. Australian brands are also being featured on the US TV show “The White Lotus”. Experts say that Australia is a fertile ground for apparel startups, with close access to manufacturing hubs in South Asia. The US and Australian markets share similarities, with both countries experiencing a return to the mall.
