Here is a 100-word summary:
Nike has been celebrating Air Max Day since 2014, with a focus on innovation, memory, and style. The day, created to honor the air unit, was marked with new sneaker releases, regional collaborations, and global launches. In its early years, Air Max Day was met with high enthusiasm, with pop-up events and exhibitions. However, in recent years, Nike has shifted away from creative activations and focused solely on new sneaker releases. As a result, interest in Air Max Day has waned, with Instagram hashtag posts decreasing from 12,000-15,000 to under 1,000. The fashion world’s desire to celebrate has diminished, and the Air Max sneaker’s cultural impact may be declining.
