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The COVID-19 pandemic has accelerated fashion’s shift towards social media-driven trends, with TikTok becoming a hub for fashion trends. Experts note that social media’s instant gratification and likes/follows have influenced consumer behavior, leading to rapid trend cycles. In 2025, elastic waistbands, soft power, and nostalgic styles are promoting self-expression. Designers are combining traditional craftsmanship with modern designs. However, concerns surround fast fashion’s environmental and labor practices. Experts recommend reevaluating social media’s impact on fashion and promoting media literacy. The future of fashion will balance fleeting trends and timeless styles, reflecting complex narratives of identity and collective experience.

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