On Monday, New York-based, Swiss-made watch company Axia Time announced it is the official licensed timepiece of the 2026 FIFA World Cup. The new collection is the first time that timepieces have been part of the official licensed products program for the FIFA World Cup.
The watches will commemorate the history, identity and global impact of the global soccer tournament, with 14 distinct designs. Seven of the designs will honor the countries that have previously won: Brazil, Uruguay, Argentina, France, Spain, Germany and England.
Other designs for nations with significant global reach include Japan, Morocco, Portugal and the Netherlands, alongside the three host nations for the summer’s tournament: Canada, Mexico and the U.S. A final FIFA World Cup design rounds out the collection — after the competition, Axia will release a FIFA World Champions edition to honor the victorious nation.
Axia Time said this portfolio expansion reflects the brand’s “growing role in creating heirloom-quality timepieces for organizations seeking to mark historic and meaningful shared moments.” For the 2026 FIFA World Cup, the brand said the tournament is a sense of collective emotions with billions of spectators sharing their pride, identity and connection.
Each of the 14 countries’ timepieces in the new collection will be available in three designs. The Axia Time Argos model features an ETA 2824 mechanical movement with exhibition caseback. The unisex Enosi model is vintage-inspired with a Sellita SW200 automatic movement with an Italian leather Saffiano strap. And the Kosmos watch has a Miyota quartz movement, bioceramic case and rubber strap.
The watches will be released in limited quantities, including 80 individual pieces per country for each of the individual Argos and Enosi models and 400 pieces per country for the Kosmos. 20 individual numbered collector boxes will be released for each country, with three of the watches for the country’s collection, hand-painted by sports artist Lili Cantero.
“The FIFA World Cup is one of the most-watched sporting events in the world. Billions of people will tune in, united by pride, passion and national identity. At Axia, we believe moments like this deserve to be remembered in a way that lasts. It’s an honor to create timepieces that capture a moment that matters deeply and give people a way to carry that experience with them for years to come,” said John Kanaras, founder and chief executive officer of Axia Time.
