The “Love, Hurts” hoodie sold out quickly, sparking debates about whether it’s a bold fashion statement or a subtle nod to the Los Angeles Rams’ rival, the Kansas City Chiefs, in the highly competitive NFL.

Nike’s “Love, Hurts” hoodie has reportedly sold out quickly, sparking debate about its meaning. One theory is that it’s a fashion statement, with the words “Love, Hurts” being a play on words and a nod to the brand’s creative marketing style. Others believe it’s a subtle dig at the Kansas City Chiefs, with “Love” referencing the team’s famous song “We’re Chiefs Kingdom” and “Hurts” referencing the team’s past defeats. Regardless, the hoodie’s quick sell-out is a testament to Nike’s reputation for innovative products and clever branding.