The iconic fast-fashion retailer Forever 21 is closing all of its US locations, including nine stores in Ohio. The company has been struggling for years, citing foreign competition, rising costs, and shifting fashion trends. The brand was a staple for many in the early 2000s, offering trendy but affordable clothing, particularly for young people. However, Gen Z has turned to sustainable and vintage shopping, and even millennials are questioning the appeal of fast fashion. The company’s US website will remain open as it searches for a buyer, and if not, the brand will cease to exist. The last Ohio locations will close in the coming months, allowing one last chance for bargain-hunting.
