Miguel Dheedene, of Fashion Club 70, believes there’s a resurgence in physical retail, with customers seeking a more immersive and experiential shopping experience.

Fashion Club 70 is a leading fashion distributor in Benelux, with a 50-year history. As customers return to physical shops, the company’s multi-brand boutiques are performing well, complementing the hospitality business. Despite this, CEO Miguel Dheedene warns that price increases in the luxury segment cannot last forever. The company’s history dates back to when founder Luc Dheedene traveled to Italy in a gold-painted Fiat 500 to set up collaborations with top fashion brands, now led by his son Miguel, the company has grown into a leading player in the region.