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Maxine Bédat from the New Standards Institute discusses the Fashion Environmental Accountability Act (AB 405) in California, which requires fashion companies to disclose environmental impacts of their supply chains and products. If passed, it would be the first US law to mandate environmental due diligence. Bédat, also behind the New York Fashion Act, believes the bill can drive industry change. She explains how the law would require science-based targets for emissions reduction, encourage circular business models, and create economic incentives for sustainable practices. Industry pushback notwithstanding, Bédat remains optimistic, seeing this as a step towards a more sustainable future for fashion.
