JENNIE APPROVED: An unreleased track from Blackpink member Jennie is set to take center stage in the K-pop star’s latest collaboration with Beats’ latest drop.
Beats said the new music, which features Jennie singing the line “I already did that once, and I will do it again,” will be teased in a campaign for the Apple-owned audio brand’s bow-adorned Beats Solo 4 Jennie Special Edition in Onyx Black, priced at $199.99, launching Friday online and at select online retailers in the U.S., the U.K., China, South Korea, Japan, the Philippines, Singapore and Thailand.
Beats Solo 4 Jennie in Onyx Black special edition.
Courtesy of Beats
“We always knew my first drop with Beats was just the beginning of the story,” said Jennie, who earlier this month was appointed a global brand ambassador for Ray-Ban.
“This second chapter truly represents my personal evolution and self-discovery. I wanted to create something that felt both powerful and personal, and I’m so excited for everyone to experience this new chapter with me through these sleek headphones,” she added.
The K-pop star first fronted the Beats Solo Buds campaign in 2024, before headlining the Ruby Red Beats Solo 4 — Jennie Special Edition in 2025, a fiery, album-referencing style that sold out across Apple’s online stores in under 24 hours.
To coincide with the launch, Beats is hosting a pop-up in Seoul’s Seongsu neighborhood on Friday, where fans can be among the first to demo the Onyx Black headphones and leave with a limited-edition bag charm.
