Carine Roitfeld and her son Vladimir Restoin Roitfeld have launched Players, a new sports and media venture that debuts for Spring/Summer 2025. The brand will feature a bi-annual “collectors magazine” and expand into custom publishing, limited edition capsule collections, and exclusive collaborations with athletes and designers. NBA star Dwyane Wade is the first guest editor. The venture aims to merge high fashion, culture, and sports, targeting a new generation of readers and creatives. The brand will also feature unexpected brand collaborations and product drops, positioning itself as a global network for creatives, athletes, and fashion insiders.
