Greenwashing allegations against Copenhagen Fashion Week could lead to a crisis of credibility for the industry, potentially threatening its reputation and long-term sustainability.

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Copenhagen Fashion Week (CPHFW) is facing a complaint that its sustainability requirements are misleading and lack enforcement. Anti-greenwashing expert Tanja Gotthardsen and the Danish Consumer Council have alleged that CPHFW’s guidelines for participating brands are vague and do not address major environmental issues like overproduction and collection frequency. CPHFW says it does not market its sustainability requirements as guarantees, but Gotthardsen argues that the organization has promoted these requirements as a marketing tool. If the complaint is upheld, CPHFW and the implicated brands could face fines and damage to their reputation.