The fashion industry is embracing “starter pack” memes, which are curated slideshows of fashion archetypes and cultural clichés that have become popular on social media. Brands like The RealReal, H&M, and Gucci have partnered with starter pack meme accounts, recognizing the enormous cultural currency they offer. These memes break down trends into bite-sized commentary that resonates with a wider audience, making fashion more accessible and funny. Starter pack creators offer a relatable and visual way to understand fashion, using humor to deconstruct the industry. As a result, brands are collaborating with these accounts to reach a broader audience and drive sales. The phenomenon has democratized fashion, with even non-industry insiders feeling part of the “fashion subculture.”
