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Many South Korean women are frustrated with the concept of “free-size” clothing, which is a size label with no standard measurements. While it’s convenient for inventory management, it can be misleading for consumers. Free-size clothing often doesn’t suit all body types, and sizing can vary greatly between brands and stores. A professor of textile art and fashion design notes that free-size clothing is often equivalent to a US small or size 55 in Korea. Some women feel pressure to conform to traditional beauty standards, while others have learned to accept their bodies. Some advocate for a standardized size system to promote inclusivity.
