During Milan Fashion Week, designers are incorporating technological and spiritual elements into their runway shows to create immersive experiences for audiences. La Double J’s fall 2025 collection features bohemian patterns, flowing silhouettes, and floral adornments, while Giuseppe Di Morabito’s show incorporates robot technology, including a humanoid robot that speaks and interacts with models. The use of AI and technology is becoming more prevalent in the fashion industry, with WGSN predicting that AI companionship will be a top trend in 2025. The fusion of technology and fashion creates an otherworldly experience for the audience, blurring the lines between reality and fantasy. The shows’ use of magic and whimsy aims to tap into the consumer’s growing interest in individualized spirituality and technology.
