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The “mob wife” style trend and advances in manufacturing technology have made fake fur popular on catwalks and high streets. The material is now so realistic that many can’t tell it from real fur. Luxury and mainstream brands, including Zara, are offering more faux fur pieces. While brands like Gucci and Chanel dropped real fur due to animal welfare concerns, real fur is still used in some cases, with some designers upcycling existing skins. However, Ecopel, a French company, claims to have found a solution with 100% plant-based faux fur, making it a more sustainable option.
