“Dancing With the Stars” alum Lindsay Arnold is expanding her digital fitness universe with the launch of a home exercise tool, The Everything Band.
Out now, the all-in-one, multiloop resistance band is a first-of-its-kind product designed to replace clunky gym equipment such as reformers, leg machines, rowers, kettlebells and more. With 11 loops (five “levels” on each side of the center loop), the portable tool, $30, can assist more than 100 movements, all of which are modeled in Arnold’s four-week, low-impact Tone Program, available on The Movement Club app.
Lindsay Arnold using The Everything Band.
Ambit Creative
Speaking with WWD, Arnold described the band as a physical manifestation of her need to multitask. “I like to get things done. I like to be efficient with my time. And anything I create is going to be kind of a physical version of that,” she said. “The Movement Club is our digital version of that. It’s accessible movement that people can truly do anywhere. So when we decided to go into the physical product space, I knew I wanted something that’s multifunctional, that is versatile, that is innovative.”
Arnold founded the membership platform in 2020, after her 10-year run as a coach on “Dancing With the Stars.” The idea was born out of a sudden change in her own fitness regimen that occurred when she was pregnant with her first baby. “My body was my tool to perform, but when I stepped away from that career and became a mom, life looked a lot busier. I didn’t have as much time to get back to myself,” she recalled.
“I started looking at fitness in a different way,” she continued. “I felt like there was a missing space in the fitness industry for a program that’s for everyone, not a program that’s only for pregnant women or only for people in the best shape of their life, but truly a program that meets people exactly where they are at in their fitness journey.”
The Everything Band in the four-week Tone Program.
Ambit Creative
In 2025, The Movement Club saw a 190 percent increase in revenue, a 226 percent increase in new subscribers and 151 percent growth spike in returning subscribers.
With 12 programs including Full Body, Bridal, Postpartum, Pilates Strength and Self Care, the membership-based platform is, indeed, suitable for beginners, experts and every exercise level in between. Most workouts range from 18 to 30 minutes, with elements of dance woven throughout. “A lot a lot of my classes incorporate ballet, bar movements and also the stretching that I do feel like is a lot more targeted for dancers, which is really, really cool, because it’s all about lengthening and strengthening your muscles while also stretching and keeping your body safe,” Arnold explained.
The Tone Program, which is five days on and two days off, targets arms, glutes, legs and core, with short, high-intensity intervals and three-to-four reps of each exercise. The format, Arnold said, allows members to familiarize themselves with the band, and hopefully, inspire them to use it in their own regimen. “I will continue to add new videos with the band, like I always do, but first, I really wanted to launch with a good program for people to follow along with and track their progress,” she said.
