At long last, Cécred has launched styling products. Take a moment to celebrate—we certainly did. If you’ve ever seen Beyoncé perform, you know her hairstyles can withstand strong winds, proximity to flames, and high humidity. Now, with this seven-piece collection, the singer has finally revealed how she keeps her hair in place.
For those of you who are new to Cécred, here’s a refresher: When Beyoncé announced the launch of her hair-care brand in 2024, fans saw it as their best shot at achieving lustrous, voluminous, “Bey-level” curls. The first products included washday essentials formulated to help nourish your hair and scalp. The singer’s mom and former hairdresser, Tina Knowles, helped develop them, bringing her in-salon experience and expertise to the brand. Fans were right to be hyped about the collection. The Allure editors who tested it immediately incorporated some of its products into their hair-care routines. The team was especially impressed with the Cécred Restoring Hair and Edge Drops, so much so that it earned a 2025 Best of Beauty Award.
The addition of styling products to the Cécred lineup makes perfect sense for the brand’s next move. After all, fans have been pining for them: “Please let it be for styling, I beg,” wrote one Instagram user in the comments of a teaser post for the launch. “Please be a heat protector, I’ve been wanting this,” added another.
The collection includes a heat-protectant mist, styling glaze, volumizing mousse, hairspray, wrapping foam, strong-hold gel, and an edge brush. And because Bey is looking out for the curls we worked so hard to coddle, each styler is equipped with heat protection. Cécred calls it the “StemShield Complex,” and while the exact formulation remains under wraps, there are some clues on the product labels.
Laura Lam-Phaure, a Los Angeles-based cosmetic chemist, points to a blend of recurring ingredients across the formulas as being responsible for shielding your hair from temperatures up to 450 degrees: watermelon seed oil, schinziophyton rautanenii [mongongo] kernel oil, ximenia americana [sour plum] seed oil, zymomonas [fermenting agent] extract, and honey extract. It’s worth noting, Lam-Phaure adds, that Cécred leans on plant-based heat protectants rather than traditional silicone-heavy formulations.
As for what the styling collection smells like, it shares the same musky floral scent as the brand’s previous lineups—blending notes of sandalwood, Haitian vetiver, oud, jasmine, and musk. To some it smells earthy, while others find it herbaceous. The consensus, though, is that it smells so good.
To see how the brand’s latest launch performs on different hair types, we tested the styling products on wavy, curly, and coily textures. Ahead, read our full thoughts on the collection.
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