All the Beauty and Wellness Retail Expansions of 2026

March

Ghostbond (formerly Professional Hair Labs), has made its retail foray with a full-chain launch at Walmart. The wig adhesive brand has named Blac Chyna as its first celebrity ambassador in tandem with the launch.

Collagen drink brand Clöud Café has made its first in-store retail foray at Ulta. The brand, whose founder Olive Kim also previously founded The Crème Shop, has sold more than 1 million boxes of its drink powders since debuting in 2024.

Viral deodorant brand Carpe has launched nationwide at Target. Specifically designed to prevent excessive sweating, the brand’s deodorants are available in exclusive new scents at the retailer, including Rose Water and Vanilla Peach.

Chelsea Piers Fitness is set to open a fifth New York City location later this year. The new, 50,000 square-foot branch will be at Hudson Square and feature fitness studios, contrast therapy suites, turf training zones and more.

Bounce Curl, best known for its curl-styling hairbrushes, has entered Sephora online and in select stores. The expansion comes as the brand introduces a new hair care range including shampoo, conditioner, a curl jelly and more priced at $28 per product.

After launching at Violet Grey earlier this month, clean SPF brand Good Weather Skin will enter Credo Beauty March 31. The brand debuted in November 2025 at Nordstrom and offers lip and facial mineral SPFs priced up to $48.

Ten years in, Keracolor has rebranded and entered Target. The at-home hair color brand’s expanded collection includes high-shine glossing products, root touch-up products and more.

Haut Drops, which debuted in 2024 as a TikTok Shop storefront offering multibrand bundles, has launched on QVC. The foray kicks off with a limited-edition bundle featuring products by Medicube, Topicals, Amika, Rael and more.

AquaSonic is now at Target. The oral care brand, owned by Onyx Global Group, is best known for its electric toothbrushes which also sell on TikTok Shop and Amazon.

February

Hypochlorous acid brand Magic Molecule has launched in all Whole Foods doors nationwide. The brand, which also sells at Target, Amazon and Ulta Beauty, is known for its daily antimicrobial skin spray, priced $22.99 at Whole Foods for the 8-oz. bottle.

Ulta Beauty has added Purcell, best known for its buzzy $33 colostrum-infused facial mist, to its growing assortment of K-beauty brands.

Australian dupe brand MCoBeauty has entered Canada with a Walmart rollout. The brand, which ranks number-one in color cosmetics in Australia and has been growing fast in the U.S. where it sells at Target, is known for dupes of popular products by Sol de Janeiro, Charlotte Tilbury and more.

Australian self-tan brand Luna Bronze is launching into all Ulta doors in February. The brand’s product includes self-tanning milks, jellies, serums and moisturizers, priced from $29 to $60.

Ethique has brought 14 of its solid hair care products to 952 Target doors. The brand, owned by Amika parent Bansk Group, made its first retail foray in 2025 at Ulta after gaining status as an Amazon bestseller.

Cliganic, a skin and hair brand known for its single-ingredient products and essential oils, had launched into more than 800 CVS Pharmacy doors. The brand also sells at Erewhon, Walmart, Grove Collaborative and on Amazon.

January

J-beauty brand NatureLab Tokyo is rolling out online and in-store at Target. The hair care brand, best known for its scalp care, also sells at Ulta Beauty, Amazon and Bloomingdale’s.

TikTok Shop-viral GoPure is launching in more than 1,800 Target stores. The brand is best known for its skin-firming offerings, with heroes including its Tighten & Lift Neck Cream and Sculpt & Tone Arm Cream, both priced at $40.

Dr. Catherine Chang’s NakedBeauty MD has launched online at Nordstrom. The peptide-powered brand is best known for its hydrogel face masks and and growth factor eye treatment, among other offerings.

Malibu C is launching its hair care products online and in-store at Target beginning Feb. 1. The brand, launched in 1985, offers need-based care collections, including those geared toward hard water exposure and more.

Amazon-loved baby skin care brand Tubby Todd has entered Target in more than 1,100 stores. Bestsellers include its All Over Ointment Eczema Treatment; Hair + Body Wash and Everyday Lotion, priced between $17 and $36.

Stripes, the menopause-focused beauty brand launched by Naomi Watts, has entered Ulta Beauty online and in select stores. Top brand sellers include the Vag of Honor hydrating gel and Oh My Glide lubricant, $50 and $45, respectively.