FP Movement, Free People’s activewear brand, is launching its first partnership with Barry’s, the original cardio and strength boutique fitness studio.
The co-branded product line is now available for sale at more than 60 Barry’s studio locations, as well as Selfridges London. A limited assortment will also be sold online at FP Movement. The collection features nine FP Movement styles such as the Good Karma leggings, Carpe Diem shorts, Go To sports bra, among other styles. Retail prices range from $48 to $128.
“It’s truly an honor to partner with an iconic fitness studio like Barry’s,” said Courtney Weis, managing director of FP Movement. “We’ve long admired the intensity and community that defines the Barry’s experience.” She said they are bringing their worlds together “to unite on performance, style and strength, creating something powerful and entirely new for women who move with purpose.”
In addition to the product assortment, a limited-edition FP Movement smoothie will be available for one month at the Fuel Bar in select Barry’s studios.
FP Movement and Barry’s have teamed up for a co-branded product.
“At Barry’s, community lives far beyond the Red Room — it’s found in the rituals that bring people together before, during and after every workout,” said Vicky Land, executive vice president of brand at Barry’s. “With FP Movement, we’ve created a collection that celebrates that rhythm — supporting our clients from the moments of anticipation before class, to the energy inside the studio, and the joy and confidence they carry with them long after they leave.”
FP Movement and Barry’s will take over The Ultra Lounge space at Selfridges flagship in London on Oxford Street for a six-week duration starting Monday. Selfridges will be the exclusive wholesale partner for the collaboration. The space will have the capsule collection for sale and weekly classes hosted by Barry’s.
FP Movement and Barry’s will create custom content across their editorial and social channels amplifying the story of the partnership.
