PARIS — Philippe Farnier has been named deputy chief executive officer of Parfums Christian Dior and the LVMH Beauty Division, effective immediately.
In the newly created position, he reports to Véronique Courtois, chairman and CEO of Parfums Christian Dior and the LVMH Beauty Division.
Farnier will work with Courtois on key strategic initiatives plus steer the commercial and omnichannel activities across the division. “His mission will be to lead its transformation in collaboration with the maisons to drive greater synergies, convergence and competitiveness in a constantly evolving beauty market,” Dior said in a statement. “His leadership and global industry insights will be crucial in solidifying the division’s market-leading position and guiding its future growth and evolution of our maisons.”
Farnier is a seasoned executive in the global luxury industry. He started his career in 1990 with management roles at Mondelez and Heineken, then joined Yves Saint Laurent Beauté in 2003. He became France general manager for that business.
The executive signed on to LVMH Moët Hennessy Louis Vuitton in 2008 as Parfums Christian Dior France general manager and was promoted five years later to general manager travel retail EMEA [Europe, Middle East and Africa] and global marketing. In 2015, he became president and CEO Americas at Rémy Cointreau and after Rémy Martin CEO and head of CRS by 2018.
Farnier rejoined LVMH in April 2022 and is currently an executive committee member at Parfums Christian Dior, where he oversees all international commercial activities.
“Philippe’s exceptional leadership, international strategic acumen and deep industry knowledge make him the perfect partner to take over this strategic role,” Courtois said in the statement. “I am confident that together we will further strengthen our organization and accelerate our sustainable growth strategy, building on incredible talents within our maisons.”
“I am very pleased with the appointment of Philippe as deputy CEO of Parfums Christian Dior and LVMH Beauty Division. Together with Véronique, I am certain he will bring his expertise of driving significant transformations and his deep understanding of global luxury dynamics to redefine excellence and creativity in the beauty sector,” said Stéphane Bianchi, LVMH group managing director.
As previously reported on Feb. 9, Courtois added the role of chief of LVMH’s beauty division to her job spearheading Parfums Christian Dior. The division includes 16 brands, organized under Parfums Christian Dior, Guerlain, LVMH Fragrance Brands and Kendo.
