10 Korean Hair Care Brands That K-Beauty Pros Recommend

“Korean brands really excel at formulations but also at innovative applicators and componentry—think balm cleanser grinders, sheet masks, pimple patches,” Lee says.

Lilyeve is a great example of how all three come together in one product. Their Grow Turn Ampoule features a lightweight serum made of peptides, vitamins, and botanicals, and comes housed in a bottle with a handy brush applicator. “It’s a functional and user-friendly system that soothes, strengthens, and helps hair feel fuller over time,” she adds.