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10 Best Tarte Products, From Shape Tape to Juicy Lip Staples


Tester feedback from Wohlner

“I can get pretty ghostly in the colder months, and this bronzer instantly warms me up and makes me look like I haven’t been inside all day long (shhh, it’s our secret!). It’s so easy to apply with its sponge applicator, and even easier to blend out with a brush. It melts into the skin like butter without any catching on dry patches or pilling—it’s one of the creamiest bronzers I’ve ever swiped on, and I can’t wait for it to make my summer tans look even glowier. She’s on repeat all year long for me—no doubt!”—Lily Wohlner, commerce writer

Tester feedback from Trakoshis

“This stuff is very pigmented and a little definitely goes a long way, so I’ve learned to use a lot less product. I blend out the dots with a brush, specifically the Tarte Sculpt Tape Brush, and add some concealer under my eyes and down the bridge of my nose to brighten those areas. Once everything is blended, holy moly, your girl looks tan, chiseled, and glowy—just how I like it. Oh, and I love how glowy it makes me!” —Angela Trakoshis, former shopping market editor

Tester feedback from Kinonen

“The liquid-based formula of this bronzer makes sculpting, chiseling, and defining as easy as pressing the cushion-top wand to the skin. Its fluid format is actually easy to manipulate, no matter how you contour: stamp, stencil, or sculpt. I like to use it after I’ve applied my foundation, concealer, brow gel, and mascara, but before my blush. I pop off the cap, twirl open the top, and then squeeze to distribute the bronze-y goodness (I use the Cool Bronze shade). I then lightly dab the cushion-covered applicator head directly onto my cheekbones, forehead, and down my nose (about three dots worth for each section) and quickly grab my tapered base brush and blend. My advice? Be quick! The pigment dries fast.” —Sarah Kinonen, beauty director

  • Key ingredients: mango butter, shea butter, licorice root, diamond powder
  • Available shades: 13

Frequently Asked Questions

Meet the experts

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best tarte products, we considered each product’s performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.


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